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When it comes to user experience, a website’s loading time is one of the deciding success factors. The patience of visitors is steadily decreasing. Most of them will abandon a site if it doesn’t load within 3 seconds. For a business that means lost sales, leads, and opportunities. It’s a real sales killer.
The same is true for the search process: if product images take too long to load or the search results are not displayed fast enough, shoppers generally do not wait long and break off the purchasing process. For an online retailer, this means that the conversion from visitors to customers is negatively impacted even before it started.
Marketers are more focused on aesthetics, content, social media, paid search and other online marketing activities. While focusing on these topics, they miss the tremendous potential and the importance of optimizing website performance.
Performance, speed, and automation is at the core of everything we do
The combination of a new site and design, faster hosting, and a site which has had not even 1 second of down time since launch has made a huge difference for ragnhilds.no.
We were able to bring the monthly sales to over 300.000 NOK and doubled the conversion rate. There was no additional marketing involved in these achievements and we are able to correlate it precisely with the increase in performance and improved design of the new webshop.
Awesome tips on how you can increase the sales on your webshop